How to increase the value of your car for resale

When the time comes that you want to sell your car, there are many ways to boost its value. It is best to sell your car just a few years after your brand new purchase, so the price will remain as high as possible. Here are other ways to increase your car’s value for resale.

Keep the mileage as low as possible. A car’s resale value highly depends on its mileage. If you are planning to sell your car in the near future, don’t bring it for long-haul drives or road trips with your friends.

Follow the maintenance schedule and fix issues right away. As a car owner, you are responsible for looking after your vehicle, and you can easily do this by following the maintenance schedule stated in the back of your owner’s manual. Buyers are more interested in purchasing second hand vehicles that are well maintained. Each time cosmetic issue arises, fix it right away.

Keep your car clean. The more you keep your car clean as you use it, the higher its value will be when it’s time to sell. Bring it to the carwash or wash it yourself as often as you can, especially after muddy drives. Use a fabric protection pack and vacuum for your interiors, and apply floor mats to prevent stains brought in by shoes.

Jeff Lupient is the current CEO and president of Lupient Automotive Group in Minnesota. In 2015, he became a trustee of The Rectory School. Jeff continues his professional development by completing a course of studies at the National Automobile Dealers Association Dealer Academy, where he was vice president of his graduating class. For more on Mr. Lupient, visit this


4 second hand car myths you shouldn’t believe in

There’s a lot of stigma when it comes to buying second hand or used cars. Sure, they may not be ideal for a lot of people, but certain situations like budget constraints can sometimes limit a person’s options. People often encounter myths about car dealerships when buying second hand cars. To set the record straight, here are four second hand car myths you shouldn’t believe in.

There are thousands of car dealerships around the country, most of which may have the right car for you. And while you may find a good car online, you won’t get to have the dealership experience of actually inspecting the car up close, haggling for a price, and have them take care of all the paperwork once the purchase has been made.

Salesmen in dealerships push cars you can’t afford
In the event that you are sold a car which you can’t afford, everyone loses. You lose your car and the dealership loses monthly payments. Sales personnel help you find the car within your budget. If they push too much, you can always renegotiate your terms.

Car dealerships are stressful
With the right mindset, nothing is stressful, even sifting through dozens of used cars in a car dealership. Salesmen are there to make the experience worthwhile and car dealerships offer services like in-house financing, as well as after-sales perks, to lessen the burden of their customers.

Used cars are unreliable
While there are unreliable used cars in some car dealerships, you will be able to inspect them first before buying them. They also come with a service history so you can see for yourself.

JeffLupientis proficient in many skills such as new business development, automotive dealership, and sales. His competencies would later lead to his becoming the president and CEO of Minnesota-based firm Lupient Automotive Group in 2012. Read more about his work on this site.

How to harness digital marketing to sell more cars

Digital platforms have an unparalleled power to engage customers and bridge marketers and their target markets. The automotive industry can take advantage of these channels and sell more vehicles. In fact, a staggering 95 percent of vehicle buyers use digital as their source of information. Here are simple ways auto dealers and marketers can harness the power of digital marketing.

Build and maintain a strong CRM system
Take off from a strong customer relationship management (CRM) system or digital engagement platform as a potent tool that regional deal networks may even subsidize. It can be populated with precious data and content that can be used and analyzed to personalize one’s products and services for a given market. Maintain these systems by tracking client relationships such as the services they sought and when they visited the dealership.

Segment your newsletters
Most auto dealerships start with a generic newsletter that shows deals, offers, and news and updates to all prospects. That’s great as a start, but over time it’s important to be more creative with email marketing and to learn to segment and personalize those newsletters.

Think mobile
Smartphones have become common everyday devices for nearly all dealings and transactions, and the average American spent 500 hours surfing the web on their mobile devices in 2016 alone. The search engines also favor companies with mobile-friendly or responsive websites.

Leverage live chat
Did you know that prospects visiting your site are actively looking for a car and have a buying interest that mirrors that of showroom visitors? Have a live chat feature handy for when these people visit your site and need answers and information.

Go social
Social media may not be as important as the dealer’s website, but it’s used to research cars and dealers are expected to have an active presence on these channels. Maintain these pages and provide information on the auto loan process, special deals, and services for cars.

Jeff Lupient is proficient in many skills such as new business development, automotive dealership, and sales. His competencies would later lead to his becoming the president and CEO of Minnesota-based firm Lupient Automotive Group in 2012. Read more about his work on this site.

Telltale signs that it’s time to replace your car’s tires

A car’s tires amount to the first line of safety when it comes to navigating the road.  Car owners should be fully aware of this if they are to better predict when a tire is near the end of its prime.
Cracks are very subtle defects that can be found anywhere on the surface of the tire.  They usually start appearing when a tire has been subjected to a significant amount of wear from regular use on the road.  Also, cracks are another sign that the rubber has reached its expiry date.

Steel belts mainly serve to add stability to a tire where the rubber’s structural integrity as a material falls short.  When a tire is about to expire, steel wires tend to start poking out of the tire, which is also proof that the rubber is thinning out.

Blisters are indicators that a tire has not evenly thinned-out due to friction.  Sometimes, it can’t be helped that a tire exhibits uneven wear, because of imperfections in various types of terrain.

These three signs are critical to a car owner’s knowledge, and perhaps even to their own overall driving safety.

Jeff Lupient is the president and CEO of the MN-based Lupient Automotive Group. He is proficient in many skills such as new business development, automotive dealership, and sales.  More car tips and insights via this blog.

Mastering The Art Of The Sales Pitch

Before the turn of the millennium, when communication means were not as advanced as they are today, salespeople had to learn to create and deliver a convincing sales pitch. But with the advent of the digital age, sales strategies have changed dramatically in response to the shifting market.

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While a sales pitch is not yet completely outdated, it is no longer a “pitch” in the traditional sense wherein a salesperson merely throws all the information to a potential client. Rather, it should be a two-way discussion, where there is an intent to determine the customers’ needs and provide a solution to these.

Here are some ways how to pitch effectively:

  • Understand that a sales pitch should never be the same for every customer, who has precise needs. Research on buyers should then be comprehensive and exhaustive. By learning more about them, it becomes easier to connect with them and capture their attention.
  • Do not deliver a sales pitch with the sole purpose of selling products and services. A sales pitch or presentation should establish a relationship with prospects. That way, they not only become customers, they can also be sales ambassadors, bringing in referrals for more sales.
  • Include a “call to action” at the end of a sales pitch. Make sure that customers are apprised with what to do next after the presentation.
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Lupient Automotive Group CEO and president Jeff Lupient of MN is highly skilled in automotive sales, customer retention, and process improvement. Read more about his professional background and other industry insights here.

The Pros And Cons Of a Self-Driving Car

Self-driving cars are slowly moving away from science fiction and entrenching into reality, thanks to the continuous development of network technology, real-time satellite data, and laser guidance systems. While people are excited about the prospect of sitting back and relaxing as the vehicle takes them places, such technology also has its drawbacks, which should be equally disseminated.

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Below are some of the pros and cons of autonomous vehicles:


  • Reduction or elimination of human error: Based on traffic data, nine out of ten vehicular accidents are caused by human error. With machines replacing humans behind the wheel, the likelihood of accidents is significantly reduced, saving the lives of thousands of people and hundreds of billions of dollars of incurred costs.


  • Efficient transportation: Because accidents are reduced and self-driving cars can communicate with each other, decongestion of traffic is likely.


  • Lack of human intuition: While vehicles would be operated by AI, the road would still be filled with pedestrians, cyclists, or bikers, who might find themselves in front of an autonomous car. Programmers still have not created a fool-proof code that would compel the AI to choose to save a human life over crashing the vehicle into a wall or guard rail.


  • Prone to hackers, bugs, and loss of privacy: As with any Internet-connected system, autonomous cars would be vulnerable to cyberattacks and system glitches.

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Jeff Lupient has been in the automotive retail business since his mid-teen years. He has gained proficiency in automotive dealership, sales, and business development. Read more about his work by visiting this blog.

Lead With Gratitude: How Saying Thank You Goes a Long Way

A company’s success depends greatly on the performance of employees. Satisfied and valued employees perform better while those that are unhappy with their job tend to fail in delivering good service. Often, employees are told to go the extra mile to say thanks and appreciate the customers, yet they don’t feel appreciated by their employers.


Appreciate to motivate

Cash and other incentives may be great bonuses for a job well done, but saying “thank you” is more important in terms of keeping the team together. People tend to stay where they are appreciated. Employees who stay get to know the company better, get to develop a healthy working relationship with teammates and get to maintain good relationships with customers. To motivate, show appreciation and gratitude. A leader’s attitude greatly affects a team’s performance.


Appreciate to create

Gratitude helps in creation and innovation. When the mind doesn’t get the rest it needs for a long time, it shuts down by preventing new and creative thoughts, even new connections with people. However, these thoughts are needed to create and deliver fresh ideas for the team. Having an attitude of gratitude in the workplace can spark new ideas. Say thanks to help relieve stress. Employees who feel stressed out at work tend to make poor decisions and perform poorly.

Leaders who appreciate their team members give importance to the morale of the company and its employees. Express gratitude to help build a workplace where employees feel appreciated and valued. As a company takes care of its employees, the employees take care of the customers.

Jeff Lupient of MN is the President and CEO of the Lupient Automotive Group in Minnesota. He continues his professional development by completing a course of studies at the National Automotive Dealers Association Dealer Academy. To know more about Jeff and what he does, go to this page.