Before the turn of the millennium, when communication means were not as advanced as they are today, salespeople had to learn to create and deliver a convincing sales pitch. But with the advent of the digital age, sales strategies have changed dramatically in response to the shifting market.
While a sales pitch is not yet completely outdated, it is no longer a “pitch” in the traditional sense wherein a salesperson merely throws all the information to a potential client. Rather, it should be a two-way discussion, where there is an intent to determine the customers’ needs and provide a solution to these.
Here are some ways how to pitch effectively:
- Understand that a sales pitch should never be the same for every customer, who has precise needs. Research on buyers should then be comprehensive and exhaustive. By learning more about them, it becomes easier to connect with them and capture their attention.
- Do not deliver a sales pitch with the sole purpose of selling products and services. A sales pitch or presentation should establish a relationship with prospects. That way, they not only become customers, they can also be sales ambassadors, bringing in referrals for more sales.
- Include a “call to action” at the end of a sales pitch. Make sure that customers are apprised with what to do next after the presentation.
Lupient Automotive Group CEO and president Jeff Lupient of MN is highly skilled in automotive sales, customer retention, and process improvement. Read more about his professional background and other industry insights here.