Mastering The Art Of The Sales Pitch

Before the turn of the millennium, when communication means were not as advanced as they are today, salespeople had to learn to create and deliver a convincing sales pitch. But with the advent of the digital age, sales strategies have changed dramatically in response to the shifting market.

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While a sales pitch is not yet completely outdated, it is no longer a “pitch” in the traditional sense wherein a salesperson merely throws all the information to a potential client. Rather, it should be a two-way discussion, where there is an intent to determine the customers’ needs and provide a solution to these.

Here are some ways how to pitch effectively:

  • Understand that a sales pitch should never be the same for every customer, who has precise needs. Research on buyers should then be comprehensive and exhaustive. By learning more about them, it becomes easier to connect with them and capture their attention.
  • Do not deliver a sales pitch with the sole purpose of selling products and services. A sales pitch or presentation should establish a relationship with prospects. That way, they not only become customers, they can also be sales ambassadors, bringing in referrals for more sales.
  • Include a “call to action” at the end of a sales pitch. Make sure that customers are apprised with what to do next after the presentation.
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Lupient Automotive Group CEO and president Jeff Lupient of MN is highly skilled in automotive sales, customer retention, and process improvement. Read more about his professional background and other industry insights here.


The Pros And Cons Of a Self-Driving Car

Self-driving cars are slowly moving away from science fiction and entrenching into reality, thanks to the continuous development of network technology, real-time satellite data, and laser guidance systems. While people are excited about the prospect of sitting back and relaxing as the vehicle takes them places, such technology also has its drawbacks, which should be equally disseminated.

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Below are some of the pros and cons of autonomous vehicles:


  • Reduction or elimination of human error: Based on traffic data, nine out of ten vehicular accidents are caused by human error. With machines replacing humans behind the wheel, the likelihood of accidents is significantly reduced, saving the lives of thousands of people and hundreds of billions of dollars of incurred costs.


  • Efficient transportation: Because accidents are reduced and self-driving cars can communicate with each other, decongestion of traffic is likely.


  • Lack of human intuition: While vehicles would be operated by AI, the road would still be filled with pedestrians, cyclists, or bikers, who might find themselves in front of an autonomous car. Programmers still have not created a fool-proof code that would compel the AI to choose to save a human life over crashing the vehicle into a wall or guard rail.


  • Prone to hackers, bugs, and loss of privacy: As with any Internet-connected system, autonomous cars would be vulnerable to cyberattacks and system glitches.

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Jeff Lupient has been in the automotive retail business since his mid-teen years. He has gained proficiency in automotive dealership, sales, and business development. Read more about his work by visiting this blog.

Lead With Gratitude: How Saying Thank You Goes a Long Way

A company’s success depends greatly on the performance of employees. Satisfied and valued employees perform better while those that are unhappy with their job tend to fail in delivering good service. Often, employees are told to go the extra mile to say thanks and appreciate the customers, yet they don’t feel appreciated by their employers.


Appreciate to motivate

Cash and other incentives may be great bonuses for a job well done, but saying “thank you” is more important in terms of keeping the team together. People tend to stay where they are appreciated. Employees who stay get to know the company better, get to develop a healthy working relationship with teammates and get to maintain good relationships with customers. To motivate, show appreciation and gratitude. A leader’s attitude greatly affects a team’s performance.


Appreciate to create

Gratitude helps in creation and innovation. When the mind doesn’t get the rest it needs for a long time, it shuts down by preventing new and creative thoughts, even new connections with people. However, these thoughts are needed to create and deliver fresh ideas for the team. Having an attitude of gratitude in the workplace can spark new ideas. Say thanks to help relieve stress. Employees who feel stressed out at work tend to make poor decisions and perform poorly.

Leaders who appreciate their team members give importance to the morale of the company and its employees. Express gratitude to help build a workplace where employees feel appreciated and valued. As a company takes care of its employees, the employees take care of the customers.

Jeff Lupient of MN is the President and CEO of the Lupient Automotive Group in Minnesota. He continues his professional development by completing a course of studies at the National Automotive Dealers Association Dealer Academy. To know more about Jeff and what he does, go to this page.